Mission

Driven to design Safe,

Trustworthy & Delightful

mobility experiences for all

Delivering holistic
mobility solutions that effectively connect Human & Machine
Specializing in designing
(semi-automated) mobility experiences that people love to live with
Focused on solving first order problems for the best result. Balancing insight and intuition to create simple solutions to complex problems is a passion.
Understanding people allows us to design full cockpit HMI UX that integrates digital & physical touchpoints to deliver value and improve lives.
Delivering holistic mobility solutions that effectively connect

‍[ Human       &       Machine ]
‍

Specializing in designing (semi-automated) mobility experiences that people love to live with
Through understanding people we design full Cockpit HMI UX -digital & physical touchpoints, to deliver value & improve lives.

Holistic innovation fueled

by Intuition, Experience,

Insights & Data —

Striving to create organizational change at Toyota & Lexus with innovative UX Design and creative problem solving methodologies. Always looking for opportunities to create positive impact at scale.
expertise
‍Product Design
safety HMI
semi —Autonomy
Striving to create organizational change at Toyota & Lexus with innovative UX Design and creative problem solving methodologies. Always looking for opportunities to create positive impact at scale.
expertise
‍Product Design
safety HMI
semi—Autonomy
03
Discover Lexus
Where Luxury & Lifestyle Meet
The design team in Resn Wellington teamed up with Saatchi & Saatchi Tokyo to reimagine how Lexus engaged with users online. We got the opportunity to freshen up and update their digital design language and build a lasting platform for Lexus International.
Client
Lexus International / Saatchi & Saatchi Tokyo
View Project
+
Additional AwesomeSelection of Product & Web projects
Collaborated with forward-thinking teams on a collection of web and product design projects, focused on redefining user engagement and elevating digital experiences through innovative, impactful design.
Client
Various
view project

ABOUT — SHANG

Passionate about People, Mobility & Design.
Pushing the boundaries of possibility & expectation when designing effective, innovative, interactive experiences. Striving for excellence through solving problems that have the potential to create positive change at scale.

In truth — Automotive-UX.Design is one guy. One guy seeking opportunities to work together to create future mobility solutions that are safe, trustworthy & delightful to use.

Hi, my name is Shang-Poh Yu. Feel free to call me Shang. I am a Leader, Designer, Strategist; Creative Problem Solver — I am Taiwanese, grew up in New Zealand, currently helping to solve problems
in Toyota, Japan.

I love balancing insight & intuition to create simple solutions to complex problems — mapping solutions that meet and fulfill user intentions. My approach to creating innovative and effective experiences is to consider and seek to understand the end user first. As a result, I produce targeted, effective & personable solutions that resonate with audiences.

ABOUT — SHANG

Experienced Product Designer, Automotive UX — Concept & Production, Interaction Design, Web Design, 3D, Animation, Typography; I love design,
it is an outlet for me to solve problems for people.
I love balancing insight and intuition to create simple solutions to complex problems.

Cut my teeth, honed my skills, & failed a bunch in the advertising & design world. At some notable places such as Clemenger BBDO, Resn (two-time agency of the year) and at Toyota & Lexus. I believe an integrated and focused teams work best.

Have had the pleasure of working with and learning from some world class creatives. Always seeking to learn more, meet more fun and interesting people as well as work on creating some cool stuff.

clients I’ve had the pleasure of working with

Design Awards & Achievements

2022-2024
IIHS Highest Partial automation safety rating
24
Cannes Lions Awards Inc. The Grand Prix Award 2017
11
FWA (Favorite Website Awards)
10
AWWWARDS
9
D&AD (Design & Art Direction) Awards
8
The One Show Awards
7
CSS DesignAwards
5
Best Awards
4
The Webby Awards

Award winning designer with over 15 years of experience serving clients big & small across the Advertising, Publishing, Web Design, Start-up & Automotive industries.

Have had the pleasure & good fortune to have worked with & learn from many talented, kind & rigorous people.

I love to learn; I think it’s important to be curious & interested. I highly value learning and believe it’s always important to be curious & open-minded to new possibilities and solutions. I transitioned from advertising and marketing to web and product design to create products that truly improve lives & create positive impact.

Let's connect — Conversation starters

How can we solve for semi-autonomy? Fun story — ask me about how I landed my current job. Why did I turn down the opportunity to design a manned moon rover? If you had the power to change one thing about the world, what would it be and why?
‍
What interesting problems could we solve together?

If something peaked your interest and you’ve got a project in mind that I may be able to help with, or if you’d like to chat, please reach out and say hello!

Currently looking for new challenges, new opportunities.

Shang@Automotive-UX.Design

ABOUT

Passionate about People, Mobility & Design. Pushing the boundaries of possibility & expectation when designing effective, innovative, interactive experiences. Striving for excellence through solving problems that have the potential to create positive change at scale.

In truth — Automotive-UX.Design is one guy. One guy seeking opportunities to work together to create future mobility solutions that are safe, trustworthy & delightful to use.

Hi, my name is Shang-Poh Yu. Feel free to call me Shang. I am a Designer, Strategist; Creative Problem Solver — Taiwanese, grew up in New Zealand, currently helping to solve problems
in Toyota, Japan.

ABOUT — SHANG

Still passionate about People, Mobility & Design.
Pushing the boundaries of possibility & expectation when designing effective, innovative, interactive experiences. Striving for excellence through solving problems that have the potential to create positive change at scale.

I love to learn; I think it’s important to be curious & interested. My background is in advertising & marketing, moved into web and product design as I found I wanted to be spending my time, effort and energy designing products that improve peoples’ lives as opposed to selling them products they may not really need. My approach to creating innovative experiences is to always consider and seek understand the end user first.

As a result, I produce targeted, effective and personable experiences that resonate with audiences.

My approach to creating innovative and effective experiences is to consider and seek to understand the end user first. As a result, I produce targeted, effective & personable solutions that resonate with audiences.

ABOUT — SHANG

Experienced Product Designer, Automotive UX — Concept & Production, Interaction Design, Web Design, 3D, Animation, Typography; I love design,
it is an outlet for me to solve problems for people.

I love balancing insight and intuitiion to create simple solutions to complex problems.

Cut my teeth, honed my skills, & failed a bunch in the advertising & design world. At some notable places such as Clemenger BBDO, Resn (two-time agency of the year) and at Toyota & Lexus. I believe an integrated and focused teams work best.

Have had the pleasure of working with and learning from some world class creatives. Always seeking to learn more, meet more fun and interesting people as well as work on creating some cool stuff.

Design Awards & Achievements

2022-2024
IIHS Highest Partial automation safety rating
24
Cannes Lions Awards Inc. The Grand Prix Award 2017
11
FWA (Favorite Website Awards)
10
AWWWARDS
9
D&AD (Design & Art Direction) Awards
8
The One Show Awards
7
CSS DesignAwards
5
Best Awards
4
The Webby Awards

clients I’ve had the pleasure of working with

Let's connect — Conversation starters

How can we solve for semi-autonomy? Fun story — ask me about how I landed my current job. Why did I turn down the opportunity to design a manned moon rover? If you had the power to change one thing about the world, what would it be and why?
‍
What interesting problems could we solve together?

If something peaked your interest and you’ve got a project in mind that I may be able to help with, or if you’d like to chat, please reach out and say hello!

Currently looking for new challenges, new opportunities.

Shang@Automotive-UX.Design

CV / résumé

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